Fable is the modern way to discover, read, and discuss great books together with friends. With the app being comprised of an e-reader, bookstore and club discussion rooms, Fable makes it so that anyone can create an online book community.

I was brought on as a design consultant to work on Fable’s iOS/Android app and web product.

One of those projects involved increasing ebook sample downloads in-app; my solution resulted in sample downloads on the book club page increasing 57% in the two weeks after release.

Read the case study here