Floyd is a digitally native furniture brand with a mission to change the way people consume, keep, and enjoy their furniture. Their products are designed in Detroit and sustainably manufactured primarily in the United States. Today they’re one of the fastest-growing furniture brands in the country.

With the Floyd website being limited in its ability to present multiple configurations of products (as well as being wonky on mobile devices), I was brought on to rethink the look, function and feel of Floyd’s entire e-commerce experience.

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